Adding Facebook as a marketing channel can help your business reach more people and grow your brand. This social network has almost a billion active users worldwide. In the United States, the number of Facebook users is around 12%, making it one of the largest online communities. Adults are on Facebook two-thirds of the time, and about 75 percent of them log in each day. So, it’s important for marketers to include Facebook in their marketing strategy.
One way to reach a large audience on Facebook is by integrating chatbots into your company’s Messenger account. These chatbots are highly engaging, and can help you convert potential customers. They can also collect information about your audience and send them relevant content. And, Facebook users are far more likely to share messages with their friends and family than email. Here are some tips for using chatbots on Facebook. You can also use Facebook messenger to build a relationship with customers through the messenger app.
Video content is one of the most effective ways to engage consumers on Facebook. Facebook Live videos are watched nearly three times longer than normal videos. They are engaging, and can help you create an instant connection with your audience. Livestreaming your brand’s personality helps your brand stand out from the competition. 360 videos, which record 360 degrees of a scene, are also an effective way to get more out of Facebook marketing. These videos can increase the reach of your brand and help make it more believable to your audience.
Video is an integral part of your Facebook marketing strategy. The social media platform has many unique video features. Making a video ad on Facebook will increase your brand’s exposure and influence. Adding video to your Facebook marketing strategy doesn’t require a huge budget or a large team of professionals. All you need is a smartphone camera and a Facebook account to start making your video. You’ll be amazed at how many people will see your video ad, and it won’t cost you a lot of money either.
Facebook Messenger chatbots are also effective ways to engage with customers. Chatbots can be used to target specific customers and send exclusive invitations. Christina Milian, for example, uses Facebook Messenger chatbots as her ecommerce storefront. In a case study by MobileMonkey, they generated half of their event registrations with a cost per lead of under $2. By using chat bots to connect with customers on Messenger, you can create a two-way conversation and qualify leads through chat.
When creating your Facebook Messenger bot, make sure that you include your brand’s personality and voice in the conversation. For example, if you’re selling expensive products or have a long sales cycle, Messenger can help you capture leads. This feature can be especially beneficial to brands with high sales cycles or products that can’t be sold online. If you’re ready to make your Messenger bot work for your brand, Facebook Messenger chatbots are a great way to start.