Digital Marketing Tips: How Instagram Can Integrate With Your Email Marketing Strategy
Digital Marketing is all about creating a buzz about your brand. It’s about offering something new, exciting, and being different to your competitors. Unfortunately, many companies don’t understand the difference between digital and traditional marketing, and sometimes they make the mistake of thinking they’re doing the same thing. Admittedly, those who have dabbled in digital marketing, digital promotion, or both, use the terms interchangeably and with no more than a passing familiarity, they do so without hesitation. Still, some of those bugging questions have to be cleared up: are these two marketing strategies different at all? Why is digital marketing so different from traditional marketing?
If you’ve ever considered using either of those acronyms to describe your digital marketing plan, you’ve probably been confused because neither of them has a definitive definition. Let’s look closer at each term and see what it means to your business in particular and your target audience in general. “Social Media” is a much broader term than either “digital marketing” or “copywriting.” The term covers a gamut of activities ranging from blog posting and forum participation, to social media interaction, to analytics for analytics, to viral marketing campaigns, and everything in between. Social media accounts can be run by an individual or a team of people, and marketers can use automation tools to automate the process, increasing productivity and cutting costs.
Brand awareness refers to having a clear idea of who your target audience is, and what their interests are. In order to reach your target audience, you have to know these things, and you need a solid understanding of your brand’s strengths and weaknesses. One of the ways to improve your brand’s awareness is to create content that is specific to your audience. This content can be in the form of articles, videos, podcasts, or other formats that inform and educate the viewer. It also needs to be coherent with the message that your digital advertising is trying to convey.
Another component of a robust digital marketing plan is Facebook advertising. Facebook is the most popular social media platform, and it allows you to advertise your products almost instantly. In order to set up a campaign on Facebook, you will need a Facebook account, a few minutes of your time, and some digital ad examples to illustrate your message. Once you’ve set up a campaign on Facebook, you’ll need a Facebook page. This Facebook page will serve as the physical location where potential customers will go to see your ads. You can also use Facebook’s plugins to integrate a digital ad into your website, blog, or email campaign as needed.
Pay per click (PPC) campaigns can be integrated directly with Facebook and Twitter, which are two of the most popular social media networks. With PPC, you only pay when someone clicks on your advertisement, not when the link is shared with another party. This is a great way to make use of social media as part of your marketing mix without having to spend thousands of dollars to advertise via other media. Your advertising budget is limited only by how much time and effort you’re willing to put in developing and maintaining your PPC campaigns. Even if you have to hire a professional search engine optimization company or pay a social media company to help you manage your PPC campaigns, you’ll still have a great return on investment by targeting the right audience and sending the right messages at the right time.
Instagram is rapidly becoming one of the most popular places to share pictures, and it can also be used as a vehicle for launching digital advertisements. In order to run an Instagram campaign from within your existing email marketing campaign, you’ll need to upload your images to the Instagram site and embed them within your emails. There are a number of apps that will do this automatically for you. When people open your instagram images via email, they’ll see your advertisement, and if they’re interested in your brand, they might decide to sign up to receive your email newsletter or buy products from your site.