No matter what your specific industry is, or what services and products you provide – digital marketing trends can’t be overlooked. Not so long ago, businesses required very little more than a web site and a Facebook page to be successful, but today, the digital landscape is rapidly evolving so quickly that it’s difficult to keep up. If you don’t want to be left behind, you need to learn about the latest digital trends in order to compete with the larger businesses out there. In this article, I’ll discuss three of the fastest-growing social media outlets on the Internet: Facebook, Twitter, and Instagram.
One of the first digital marketing strategies you need to consider when planning your company’s online presence is Facebook. Facebook’s core module is simply one page with a picture and two buttons. The first button is “Like” which gives the business user the ability to share their status message with the public, and the second is “Share Now” which shares an image. Since the majority of Facebook’s audience is currently online, it is imperative that businesses utilize Facebook’s core module in order to obtain new customers!
One reason why Instagram is growing so quickly is due to the fact that Instagram Stories are more of a customized photo sharing experience than a traditional website. Instagram Stories are like a short video blog, much like video blogs (most people aren’t comfortable with html), but they are much easier to manage and share. This has created a huge opportunity for digital marketing professionals as it allows them to take an interesting angle on their campaign. Unlike Facebook, there is no advertising cost associated with Instagram, which makes it incredibly easy for up-and-coming marketers to build massive followings without spending large sums of money. If you can create an interesting Instagram story that engages and entertains, you’ll be sure to attract users and increase revenue!
Another key trend developing in digital marketing trends is the use of Facebook applications to target specific audiences. Facebook Applications lets you customize and target individual consumers or groups based on location, age, language, and interests. For example, if you’re a dog lover who lives in a city with a high population of dog owners, creating an Instagram page with a link to your Facebook application could greatly improve your chances of gaining new customers! Social media marketing experts agree that businesses should always focus on improving their ability to identify and reach their target audience. However, this doesn’t mean you need to spend hundreds of dollars to advertise on a website that doesn’t really interest you.
Social media websites such as Facebook, Twitter, and Google+ are useful platforms for gaining exposure and recommendations for your product or service, but marketers must work smart not hard. In order to attract potential customers, you must be able to create a recommendation platform that attracts millions of people every single day. Social media marketing experts recommend creating a blog, YouTube channel, Facebook page, and an Instagram account; and then, depending on your business size and budget, you may opt to implement some of these platforms into your website. However, it’s important to remember that your goal is to get organic recommendations from these popular platforms, so the real money is in driving qualified traffic to your website, which can be done through article marketing, email campaigns, and search engine optimization.
It’s also important to remember that you can use Facebook’s recommendations engine to generate leads and customers. A popular feature available in Facebook’s latest version, known as the Facebook Marketplace, allows you to enter a URL and generate a list of products and services matching your requirements. To take advantage of this feature, you’ll need to submit your URL, along with a description and a call to action, to the Marketplace. Once this information has been accepted, you can start submitting your products and services to thousands of retailers and distributors. The Facebook Marketplace also offers a feature called “Favorites” which allows you to categorize people and groups based on their purchase history, which can help you target your email campaign towards those clients.