The best time to post on Weibo is from 10am to 11am. People tend to be active on this social networking site during these hours. After 4pm, they are most likely to check their account. After 5pm, they are most likely to check their accounts until late at night. You can try posting at these times to maximize your exposure. However, it is also important to consider the times when your audience is most active on the social networking site.
To maximize your exposure on Weibo, you must be strategic with your content. Promotions and giveaways are two of the most effective ways to engage your audience. You can use this viral marketing strategy to attract new followers. You can ask your followers to share your promotions with their followers. You can offer a free gift or discount for their sharing. In addition, you can offer a chance to win a prize. By doing so, you will be able to reach a wide range of people and increase your brand awareness.
As for the content, the platform is a great place for sharing multimedia content. You can post videos, pictures, and other media. You can also tag relevant parties in your posts. You can also use hashtags to direct people to a dedicated page. If you want to reach a wider audience, you can post links to specific websites or landing pages. Weibo also has a rich user base, which you can take advantage of.
Another way to promote a brand on Weibo is through the content collection campaign. This campaign will let you gather consumer-generated content. You can ask users to post their favorite pictures or videos and choose the best one. This method is effective but requires a high level of traffic and participation rates. If you’re not sure where to start, try these two options. They will help you create an amazing Weibo marketing strategy.
When you’re considering Weibo marketing, it’s important to determine the goals of your campaign. Some companies simply want to create brand awareness. Others are interested in bringing in sales and leads. Some just want to get more followers for their business. Weibo is a powerful tool for these types of objectives. There’s no reason to waste time and money on advertising when you can take advantage of its potential.
Sponsored posts are a great way to reach a wide audience. These posts are written by popular bloggers and are paid for by brands. They’re also very effective for brands that are not yet well-known to consumers. For example, a famous blogger might participate in a Westworld campaign and send postcards to followers who reposted her blog on the actor James Marsden. Weibo marketing has helped many businesses in China.