If there’s one thing that almost every Internet marketer has at least heard of, it’s YouTube marketing. It’s a well-known fact that a lot of people go to YouTube to watch videos. But not all of them go to watch videos that are related to their niche or products. In this article, we’re going to discuss the basic concepts of YouTube marketing and how it can help you gain traffic and build relationships with your target audience.
YouTube marketing is a technique of getting as much natural traffic as you can from the video sharing site YouTube. The point of YouTube marketing isn’t just to make more awareness among viewers, but to also generate interest among potential customers as well. By doing that, you’ll be able to increase the conversion rate of any of your landing pages or any of your ads or campaigns. To do that, though, you need to outsmart your competitors in your video marketing strategy.
One of the most basic things you need to do in your video marketing strategy is to come up with a good video title. This is one of the most important factors in SEO (search engine optimization). A lot of people say that the title of a video is actually more important than the rest. However, I would disagree because of the Thumbs Up & thumbs down buttons you see on the top and bottom of most videos. If you make sure that your video title contains at least one of those three things, it will help your SEO.
Once you’ve done that, it’s time to come up with a clever idea. One way you can improve your YouTube marketing strategy is by using videos that contain tips, tutorials, strategies, how to guides and whatever else you can think of. You don’t necessarily have to put up videos about how to get rich instantly. You can instead put up videos about “how to” rather than “what to do” and then link them back to your website.
It will be important to promote your YouTube videos by creating social media accounts for them. The reason I recommend this tactic is because you’ll be able to find other YOUtubers who are looking for information on the same niche as yours. In my case, I had created two separate channels; one for videos and one for content. When you do so, you can tell your audience that you’re available for questions, advice and even videos regarding specific topics you want to talk about. In fact, I often found myself answering questions in the videos and later submitting them to my social media profiles.
Once you have created these channels and started promoting them, it’s very important to keep them active and updated regularly. Upload new videos regularly to both of your channels. And of course, don’t forget to submit the link to your website to your blog’s or website’s Google+ page or to your Facebook wall. If you follow these three simple suggestions, your goal will be to drive more views to your websites. This will in turn help raise your ranking factors and get more traffic to your website. Keep in mind that it will take time and effort on your part, but in the end, it will be worth it when you see your traffic increase and your sales begin to explode.