It is a well known fact that Google is the number one search engine in the world. If you want to rank high for any search term, then SEO is an excellent way to go about doing this. But what if you don’t really know where to begin when it comes to SEO? Well, there are two main methods to incorporate SEO into your business website, and these are called Link Building and Content Writing.
One of the biggest advantages of using SEO is that it builds backlinks that Google knows very well. Search engine optimization (SEO), therefore, is the method of optimising your site so that Google will index it as highly as possible in its search results pages (SERPs). The more backlinks you build, the higher your rankings and the better the visibility of your site. As well as being indexed by Google, backlinks will also drive targeted traffic to your site, resulting in even higher rankings.
However, getting your site to rank highly for a particular key phrase or keyword can be a little tricky, particularly if you are not particularly computer literate. A lot of small technical errors can knock your rankings down a few notches. For example, many people make the common mistake of linking to themselves in their bio boxes, as this is considered by Google to be a self-promotion technique. Whilst it may improve your rankings initially, in the long term you will be better off spending your time developing relationships with other websites and using SEO in an ethical manner.
This is exactly what some people call ‘link farming’, whereby you create links to other relevant websites within your niche and in return they will link to you in return. This is an excellent way to rank high organically, as Google is always looking for new content. What the link builder will do is create content around a keyword that Google’s keyword tool can identify. These can be published on article sites, blogs, forums and anywhere that a regular person might publish a link to another site. This link building process will continually generate backlinks to your site, helping it rise up the Google rankings.
The main problem with link building and SEO is that you need to be dedicated to putting in the effort to achieve genuine organic growth in your rankings. You cannot just put a link building campaign up and expect it to have a positive impact. You need to analyse the link building campaigns that are working for you and adjust them where necessary. There is a lot of information on the subject of link building and SEO on the internet, so you should do a lot of research before deciding which route is the best for you to take in order to gain more traffic and make more money.
By far the most effective SEO strategy when compared to link building is the use of SEO anchor text. This is where you will place your keywords as well as an anchor text link to your site. For example, you could link to your site using the words “home business” and then include your keyword in your anchor text link, for instance your keyword could be “home business”. This will allow Google to understand what your site is about and as a result will give it authority over your site in the eyes of the search engines.