Adding Facebook as a marketing channel can help your business reach more people and grow your brand. This social network has almost a billion active users worldwide. In the United States, the number of Facebook users is around 12%, making…
The Differences Between Online Advertising and Digital Marketing
Whether your business relies on advertising or digital marketing for growth, it’s important to understand the differences between online and traditional marketing strategies. While the two types of marketing are closely related, they are very different in their objectives and…
How to Write Effective Subject Lines for Email Marketing
When it comes to email marketing, you can’t afford to ignore subject lines. You must convey an urgency to your readers and make them want to open your email right away. Personalised emails perform better than generic ones. The subject…
Digital Marketing Idea to Increase Brand Awareness and Performance
One way to improve business profits is to increase market reach. Through digital marketing, you can reach a worldwide audience. You can also save money because traditional marketing methods are expensive and do not guarantee your message will be seen…
5 Ways to Make the Most of Social Media to Increase Your Online Presence
Despite the many benefits that social media provides to businesses, less than thirty percent of companies use it as a marketing strategy. However, more than 25 percent of Internet users are active on social media sites, making it the perfect…
How to Write an Effective Subject Line for Email Marketing
One important tip when writing your subject line is to be as personal as possible. Many recipients will ignore emails that contain all caps, and putting these letters in your subject line can make them feel like they’re being yelled…
How to Use Weibo Marketing to Get Your Brand Trending on China Social Media
Weibo is a popular social networking site in China. Chinese Internet users use Weibo to find out about the latest trends, fashionable brands and other information. This platform is also an excellent place to promote your brand. Using the power…
How to Use Popular Social Media to Create Buzz For Your Brand
When it comes to Clubhouse Marketing, it’s essential to know what your target audience is looking for. You can use the social app’s community to connect with other business owners in your niche. The Clubhouse community is made up of…
The Digital Marketing Secret of Consistency
One of the most overlooked secrets of digital marketing is a lack of consistency. Often, people will see a lot of clicks on an ad but very few incremental sales and other key business outcomes. This is because some of…