Author: Frederick Ortiz

A good Digital Marketing idea is one that helps you to promote your products or services and keeps your audience engaged. It’s a great way to increase sales and leads, as well as generate direct messages to your audience. You…

If you have been working hard on your marketing campaign, you’ve surely heard of Content Marketing. But what exactly is it? It’s a strategy that helps you reach your customers by providing them with valuable information. But there are some…

When it comes to online marketing, one of the most effective ways to reach potential customers is through influencer marketing. It involves reaching potential customers by leveraging the popularity of well-known, influential individuals. In addition to gaining access to new…

When used wisely, content marketing can be an effective way to drive business. By providing useful information to your audience, you can create a relationship between you and your target audience. The strategy should be based on metrics and strategic…

One of the most effective ways to use hashtags for Instagram Marketing is through niche terms. For example, you might use the hashtag #travelblogger, or you could use #knittedtoys to target a particular audience. Using acronyms is very effective because…

As a marketer, you need to be aware of your target audience and create valuable content for them. To do this, create a buyer persona for your product or service. This character embodies every aspect of your target audience: name,…

A good Digital Marketing plan should include SMART goals. SMART stands for specific, measurable, achievable, and relevant. Your plan should also include steps to segment your target audience and create a buyer persona. Once you have a buyer persona, you…

In 2018, the world witnessed a global pandemic. The result was a huge shift in the way consumers consume content, and that shift was reflected in the way digital marketing is conducted. The pandemic, changing consumer habits, and rise of…

The final purchase stage is where the prospect becomes a customer. The last-minute purchase process enables a prospect to take a conscious action, typically a purchase of a desirable good. Digital marketing activities can trigger this action, including hyper-targeted paid…

There are many different types of digital media that are available today. Traditional media consists of books, newspapers, and magazines. Television and radio are also forms of traditional media. Audio forms of digital media include podcasts and audiobooks. Millions of…