Facebook Marketing trends are always changing and Facebook Marketing is no different. That is when most of the online businesses are strategising their advertising campaigns. Since Facebook will be a huge part of it, therefore you should keep track of what will trend on it in coming months. Therefore, here are the six top Facebook Marketing trends you should keep an eye on in 2120:
Facebook Like Pages – With the advent of Facebook Insights you can see the evolution of Facebook Pages. Now you can see which of your fan pages has the most likes and which of them have a low engagement. You can then optimize those pages and make them more likeable. This is where creative content comes in handy and where you should put your best efforts so that you can attract an audience. When you are creating a page, ensure that you provide content that will interest a large audience without attracting a lot of likes. Also try to make your page as popular as possible and with time, you can get a huge audience visiting it without any likes.
Facebook Ads vs Content – Facebook Ads has gained popularity because of its ability to use the data from Facebook Insights to help advertisers target their ads. However, content plays an important role in attracting an audience, so do not completely ignore this aspect. While conducting a campaign, ensure that you focus on both the Facebook Ads and the content on your page. This way, you can get maximum traffic to your site as well as engage your audience better.
Facebook Chat Bots – Social media has been gaining momentum in recent years due to its unique features. One such feature is Facebook chat Bots which can automatically join different groups and conversations, irrespective of whether they are public or private. You should try to make use of popular chatbot developers such as Kektron and chatBot. Once the bot gets familiar with the conversational patterns on Facebook, it can start offering relevant ads. However, for best results, make sure that the chatbot you choose can understand the differences between public and private conversations.
Facebook Live Video – Another highly-developed feature of Facebook is its live video section, where you can upload video clips and share them with your friends. You can also publish them on your own website or blog post to reach a wider audience. Since Facebook Live moves beyond just sharing live videos, it allows its viewers to comment on them, get into discussion and even interact with the people featured in the clip. With the help of various tools, you can create an interactive page for better engagement.
Cover Photo Ads – Facebook has introduced a new feature to enable businesses to market their products using their own company photos. The cover photo option is available across different groups, but using any of the standard image formats – JPEG, PNG or HEVC. However, there’s no way to preview the photos and make changes, unlike other social media platforms where you can readily view your media and make necessary changes before going live. The advantages of using a custom cover photo include building brand recognition and creating a public figure for your business, as well as boosting sales and visibility of the products and services you offer.