Content Marketing is a well-planned marketing strategy focused on attracting prospective consumers in an inorganic manner by distributing relevant information in the different platforms where the audience is available. In short, with a content marketing plan, seek to connect target audience with content that is both useful and valuable for them, and grows market of both customers and leads by making valuable and relevant content available through different types of social media channels. Below are a few types of Content Marketing strategy that can help you in your Content Marketing campaign.
Social Media – This type of Content Marketing strategy is usually developed by digital media companies and involves creating user-friendly platforms for people to share and create content using short messages or micro-blogs. Examples of some popular micro-blogging platforms include Twitter, Facebook, Digg and StumbleUpon. This type of strategy typically aims at providing information on specific products and services related to the customer’s profile, as well as engaging their audience in such a way that they recommend the particular brand to their friends.
SEO or Search Engine Optimization – Content Marketing thru SEO is often used as an additional means of inbound marketing by connecting the prospect with relevant and useful content via search engines. SEO can also be used as a means to drive traffic to a website and generate organic traffic from the various social media websites and article directories. Examples of popular search engine optimization strategies include using keywords in the domain name, titles, URL, alt tags and meta tags. SEO can also involve link building techniques to attract visitors to the websites.
Paid Marketing Strategies – Content marketing through paid marketing strategies typically targets established prospects and clients. Marketers will bid on keywords associated with the audience niche. They will also bid based on the amount of time it will take to get the client’s link in position on Google, Yahoo, MSN and other search engines. This type of strategy is ideal for new and small businesses who do not have much budget to spend on advertisement, but would like to create leads in order to increase sales.
One of the major drawbacks of content marketing through SEO lies in the fact that search engines’ spiders usually ignore links within blog posts and web pages. However, Content Marketing thru SEO is more likely to be noticed by search engine robots. SEO is beneficial when there is a limited budget for advertisement and marketers need to focus their energies on generating leads. In contrast, Content Marketing through Content Marketing can also help marketers reach audiences who are not interested in purchasing anything.
With Social Media Marketing, marketers will likely only receive positive results if they have chosen their target audience. Social Media Marketing is more effective if you are able to generate targeted leads. It is important for marketers to understand that Content Marketing is not as simple as creating links or sending out promotional e-mails. In order to receive quality Content Marketing results, you need to provide valuable content, which your audience will be willing to share with others. By engaging with your audience, you will be able to build trust, engage your customers and generate leads that can help expand your business and reach new levels of success.