Podcast Marketing For Thought Leaders
Podcast marketing has taken off in a big way recently. Social media outlets such as Facebook and Twitter are full of users posting links to podcasts they’ve found online. This means that an audio recording of a current news event can go viral within hours. This is good news for the podcast creator, because even though their episodes are short, it’s difficult to get people to listen to an entire episode. In the case of podcasting, the potential audience is enormous.
Podcast marketing has been taking off for quite some time but it wasn’t until recently that technology and social media outlets came together in a way that made this marketing technique really work well. In the past, podcast marketing meant linking to audio content on your website or blog, which had certain advantages. For one thing, you would need to manually distribute your podcasts among various media outlets that would then syndicate your audio content across the Internet. Another problem was making sure that you actually had permission from the media outlets that would be carrying your content in order to post your podcast. Today, podcast marketing works much differently.
Podcast Marketing allows you to submit your audio podcast directly to various Internet directories. In other words, if someone wants to listen to your podcast they don’t have to go looking for your website and find the podcast feed. Instead, all they have to do is visit iTunes and click the button marked “Podcasters – How To Get Your Podcast Episodes Viewed Immediately”. They’ll then be able to download and play your podcast right then and there. In addition, you won’t have to spend any money to get your podcast picked up by various media outlets.
Podcast Marketing allows you to give away your podcast episodes at no cost. This is great for two reasons. First of all, you can reach a large audience without spending a lot of money getting people to notice your podcast show. Additionally, if you offer your podcast giveaway item for free, you’ll be able to build up an audience that will be interested in your radio show. Giveaways are a powerful form of internet advertising that can create a huge audience overnight.
Podcast Marketing allows you to have two pillars of support that will keep your business afloat. The first is the listeners that will download your episodes into their computers. You can then promote your podcast episodes via email, social networking, and even offline by handing out flyers or advertising your show at events. The second pillar of support is advertising your podcast at the venues where you intend to have your radio show recorded. This includes radio stations, radio shows on television, and online venues such as podcast directories.
Podcast Marketing is definitely worth considering if you want to become a thought leader in your industry. It’s a low-cost method of promoting your podcast episodes, while also providing high-quality audio content that can be sent to your subscribers or fans. In addition, it gives you a chance to put your expertise and reputation behind your name. This will help you to gain more exposure and hopefully, more listeners.