Whether your business relies on advertising or digital marketing for growth, it’s important to understand the differences between online and traditional marketing strategies. While the two types of marketing are closely related, they are very different in their objectives and methods. Traditional marketing is primarily focused on building relationships with customers and selling products. In contrast, digital marketing involves using the power of the internet to attract customers and gain new ones. Both forms of marketing are effective for the right business, and the right mix of the two can generate impressive results for your company.
While traditional advertising techniques rely on a limited number of keywords, search engine optimization (SEO) can help you attract a targeted audience. By using relevant long-tailed keywords, you don’t have to compete with larger companies, and your website will have a better chance of capturing relevant traffic. Another form of content marketing is content marketing. This strategy involves developing and publishing online content that entices the attention of readers, educating them on a particular topic. These content pieces are often exchanged for the contact information of the reader.
Social media is a great way to connect with customers. Users visit social networks to find and follow brands. By engaging in conversations on social networks, you can build brand awareness and increase sales. Social media, however, is also an intimidating prospect for many companies. As long as your goal is to find potential customers and gain traction, your social media strategy can be effective. But, be careful not to overdo it! Use only a few of the social media sites and focus on those.
Video content is an increasingly popular way to engage users. In addition to capturing attention, videos can also increase conversions by as much as 80%. When viewed on social media, videos are 2.3x more likely to be viewed than posts without images. Eighty percent of social media marketers use videos and other visual assets in their social media marketing campaigns. Among these types of content, images, videos, blogs, and live videos are the most popular.
While traditional methods of marketing focus on traditional media, digital marketers focus on reaching a wider audience through multiple channels. A digital marketer responsible for SEO, for example, measures organic traffic. Companies may have one generalist, or multiple specialists. A generalist might work for a small company, while a specialist might focus on SEO. There are numerous types of digital marketing, and each one has a different role to play. It’s important to understand what works for each one, and make sure you optimize every aspect of your online marketing strategy.
Once a consumer has purchased a product or made a purchase, they can remain engaged by subscribing to your email list. You can send personalized emails or offer a discount on subscriptions. Emails are a great way to follow up with potential customers even after they’ve left your site. To create personalized emails, use an email marketing platform such as Mailchimp. Influencer and affiliate marketing can also be useful in reaching customers and followers.