The magic word for a business in the modern age is SEO or Search Engine Marketing. This form of Internet marketing has been at the core of business growth and success since its inception in the late 1980’s. Today, it is the single most important tool used by internet marketers to drive targeted traffic to their websites.
The question on many peoples minds is: “Can a business with a small budget to compete with an SEO company with a million dollar budget?” In truth, a small company can out-compete a larger corporation that is using a giant, expensive and full-time staff of SEO experts.
Keyword research is a vital part of any successful SEO campaign. Even small businesses can benefit from optimizing their website for the keywords they use most often.
When you are performing your keyword research, it is important to understand how much competition a specific term or keyword has. Keyword competition can be quite high in some cases. To avoid wasting time and money by over-optimizing for a highly competitive term, it is best to search for similar terms and compete for those.
When searching for a keyword, always search for the term in Google to determine its popularity. It is a great way to find out how popular a term is, and what the competition level is.
Don’t overlook important features like bid pricing. Choose a SEO company with a competitive bidding package.
One of the biggest mistakes that many small business owners make when doing SEO for their site is using the wrong keyword. It may seem like a great idea to rank for a highly competitive keyword but using a term that is too long, that isn’t related to your business or that is used by other sites will defeat the purpose of search engine marketing.
SEO marketing is a key to business growth and success. It is one of the most important tools a business can employ for marketing their business online.