The buzz around content marketing has been growing in recent years as more companies realize the powerful benefits of creating content through blogs, articles, or other digital formats. However, many still have concerns about how to create effective content and what exactly it can do for their company. The following short article will address those first two issues in brief, but will also explore why content marketing can be so beneficial to your business. Finally, I’ll discuss why SEO needs to transform itself along with content marketing in order to be truly successful.
The buzz: Content marketing is currently one of the strongest, most useful, and practical internet marketing tools that your company can utilize to reach and engage potential customers and quality leads. Here, you’ll cover the top 25 advantages of content marketing to explain how this powerful, inbound promotion tactic can benefit your company. By creating rich, engaging, original content, you take advantage of two factors that affect your website’s SERPs (search engine results page) and the amount of traffic that you receive. First, your web pages and content give a search engine “pick” of what keywords to list your site under. Second, they keep visitors on your site longer, meaning they’re more likely to convert into leads or sales, and therefore generate repeat business.
The long answer: Search engine optimization (SEO) and content marketing are two sides of a strategic partnership that must work together in order for your website to rank higher in the SERPs. Search engines prioritize incoming links as one of their main factors for determining rankings. Therefore, the success of an SEO strategy relies heavily on the effectiveness of link building. In addition to that, SEO also requires your website to be properly promoted and socialized to gain organic, quality backlinks. So getting quality backlinks is a major part of a well-optimized SEO strategy.
The short answer: Search engine optimization (SEO), while essential for driving traffic to your website, is just one part of a more complete SEO strategy. This includes content marketing, which will drive more prospects and leads to your site and increase your website’s ranking in the SERPs. But remember, SEO is only one half of a successful SEO campaign. In order for it to be truly effective, your website must have an overall intent of helping people find what they need, when they need it, and with ease.
Content marketing provides your website with the right keywords to attract attention. However, without a well-planned SEO strategy in place, your content marketing efforts are doomed to fail. You need a thorough SEO strategy in place before you can even begin to think about other important SEO elements such as backlinking, link building, and social media. Without this SEO content marketing plan, your website will be ranking within the wrong pages of search engines, and nobody will know that you exist.
To get started with creating SEO content, take a look at some of the top blogs in your industry. Find out what keywords they use, and how often they use it. Then implement what you learn to create content that is optimized for your keyword research. For example, if you’re working on a blog post about dog training, optimize your blog posts for the search phrases dogs, training, & behaviour modification. Once you have done this on a few blog posts, then you’ll know what keywords to use and how often to use them in your content.